The Nottingham Building Society is now offering a branch-based video mortgage advice service.

As part of a large-scale digitisation project, the society’s branches now feature a modern video system, which connects the customer to a qualified Nottingham Mortgage Services (NMS) mortgage adviser who can search and compare products from over 50 lenders.

The new Nottingham On Demand (NOD) service allows for full mortgage application details to be taken in an average of 30 minutes.

In a study by The Nottingham, 22% of consumers said they would want to use a branch-based mortgage advice service.

Tina Hayton-Banks, director of member services, said: “We understand that going through a mortgage application process or remortgaging your house can be a daunting prospect and with so many products out there, it’s a struggle knowing which to choose. Advice tailored around a person’s individual needs makes a big difference and sometimes it’s more complex than simply filling in a form.

“We already offer the service over the phone and face-to-face via an adviser in some locations but with the help of the technology investment, we can now extend this service to even more branches. Customer feedback so far has been excellent so we’re excited our new ‘NOD Pods’ will allow us reach more customers with whole of market mortgage advice.”

Gary Womersley, head of branch network, added: “Finding our members the right mortgage, regardless of provider, is something we are passionate about. It’s the reason, back in 2013, we started offering whole of market mortgage advice to our customers through Nottingham Mortgage Services and something we get lots of positive feedback about, so it’s great customers in new locations can now benefit.”