Protection and health insurer, the Exeter, has announced that its head of healthcare distribution, Karen Woodley, will be joining the Association of Medical Insurers and Intermediaries Executive Committee (AMII).

Woodley (pictured) will provide a customer-focused perspective to the committee and will work alongside existing committee members, to ensure the best representation for the industry and its policyholders.

Since joining the Exeter in September 2015, Woodley has played an integral part in leading the Exeter’s healthcare proposition, including the recent launch of the provider’s guided option on its Health+ product.

She said: “I am hugely excited to be joining the AMII Executive Committee at a time when we are seeing unprecedented demand for private healthcare services in the UK.

“Whilst this demand creates numerous opportunities within the healthcare market it also provides us with the chance to ensure that we offer the best possible outcomes for customers, something that is a core focus of AMII.”

David Middleton, executive chairman of the Association of Medical Insurers and Intermediaries, added: “We are delighted to welcome Karen to the AMII Executive Committee. Her extensive experience in the Health and Wellbeing sector and her passion for growing the market will prove invaluable to us as we continue to grow our membership and maintain our status as the leading body for the Health and Wellbeing industry.

“The Executive Committee here at AMII is made of up a wide range of experienced and deeply knowledgeable individuals who work together to set the direction of our organisation. Their core aim is to ensure we remain relevant and innovative, so bringing in someone of Karen’s calibre is undoubtedly going to strengthen the depth of expertise we are able to call upon.

“I am very much looking forward to working with Karen in the coming months in this exciting period for the Association.”