Health and protection insurer, The Exeter, has announced the appointment of Jamie Page as head of strategic partnerships.

Page (pictured) joins The Exeter from his previous position as head of exclusive associates at Vitality UK.

He will be responsible for driving The Exeter’s relationships with existing and potential strategic partners as well as supporting adviser firms with the growth of their own businesses.

He has over 20 years’ experience in the financial services industry and a specialism in managing strategic partnerships and has a proven track record of sales delivery, alongside securing and growing distribution channels. Prior to his experience at Vitality, Page worked at Aviva, where he served as strategic partnerships manager and at Friends Life Group, where he held several senior management positions.

Steve Bryan, head of distribution and marketing at The Exeter, said: “At The Exeter we have always been focused on building strong and meaningful relationships to provide customers with the financial protection they need.

“Continuing to drive relationships with key distribution partners will be key to The Exeter’s growth in the coming year and we are excited to welcome Jamie onboard. With his extensive experience, we look forward to the valuable contribution he will bring to The Exeter team and our clients.”

Page added: “I am delighted to be joining The Exeter to help drive the business’ growth plans through strong strategic partnerships. The Exeter has fostered and developed some valued relationships across the sector, and I look forward to working closely with existing and potential partners.

“Also, as someone who grew up and lives in the city of Exeter, I’m really excited to be joining an organisation that not only works to widen access to insurance across the industry but plays an active role within the local community, supporting other local businesses, charity partners and community initiatives.”