TFC Homeloans has recruited Wayne Bowler as key account manager for the north of England.

He is tasked with developing business opportunities and building relationships with the specialist distributor’s broker partners across the region.

Nigel Payne, managing director of TFC Homeloans, said: “We are committed to building a national salesforce to get out and support our brilliant broker partners, wherever they are based. Having a dedicated point of contact you can call with any query and who will visit you in your office is important to brokers, and it’s a priority for TFC.

“Wayne’s vast experience in building professional relationships, boosting business revenues and managing accounts means he has the right experience, skills and drive to support our intermediaries and help them grow their business.”

Bowler previously worked for Genesys Business Solutions. He also has extensive experience in the procurement of development sites for commercial investors and is a qualified accountant.

He said: “TFC is an impressive, robust and exciting organisation with an amazing team on board and a clear growth strategy.

“Mortgage intermediaries are at the core of its business and everyone at TFC knows there is no substitute for getting out there and finding out how we can help brokers to boost their income and help their clients. I can’t wait to get going.”