TFC Homeloans has recruited Charlotte Rutter as head of marketing.

Rutter (pictured) will manage all marketing activities, driving the TFC brand and working with the firm’s senior management and key business partners.

She joins TFC from Commercial Valuers and Surveyors Ltd, where she was head of marketing, and before that she worked at security specialist Honeywell.

Nigel Payne, managing director of TFC Homeloans, said: “This is one of our key roles at TFC, and we spent a lot of time getting the appointment right. Charlotte is an outstanding marketing professional, with an impressive track record and an infectious enthusiasm for her work.

“I am confident she will boost the TFC brand, develop strong relationships with our partners and build on our position as one of the most trusted specialist distributors in the UK.”

Rutter said: “TFC has been leading the specialist distribution sector for 25 years and its management team are as passionate as ever about the intermediary mortgage market. I will ensure the business has a strong marketing function and brand presence that reflects its position.

“We want to work closely with brokers, lenders and distribution partners to support our clients and the UK’s innovative specialist lending sector.”