Mike O’Brien has been made managing director of the TenetConnect and TenetSelect brands.

He joined the Tenet Group in January 2010 as RDR programme director. The move continues Tenet’s ‘re-brand and transformation’ programme announced earlier this year and follows previous management appointments in sales, marketing and mortgages.

Prior to joining Tenet, O’Brien spent several years in the United States, including spells as chief operating officer (life operations), for Old Mutual Financial Network and chief executive officer for Mid-America Agency Services. He brings 30 years’ insurance experience to Tenet, spanning a range of distribution and manufacturing roles.

Tenet chief executive, Simon Hudson, said: “Mike has been working with us for several months and made a very positive impact on our business.