Target Group has bolstered its product team with the appointment of Kate Fisher as product designer.

Fisher brings more than 20 years of knowledge and expertise in user experience (UX), utilising behavioural science to build better solutions and answer real world challenges.

Throughout her career, she has led on the design, development and delivery of ecommerce platforms, retail solutions and bespoke applications in a broad range of sectors including financial services, pensions, conveyancing and property.

Fisher joins the team tasked with supporting the ongoing development and deployment of Mortgage Hub, Target’s platform for mortgage originations.

She said: “I am thrilled to be joining the team at Target. The role presents an interesting and exciting challenge in a complex space that I’ve always wanted to work in and learn more about. The opportunity to work with a talented and experienced team that has worked with massive brands is a huge bonus, as is the expertise of the wider Tech Mahindra family.

“I’ve been really impressed with the team’s work on Mortgage Hub, helping to answer those common challenges and provide the technology to take the weight off specialists’ hands to allow them to focus on what they do best. I’m excited to join this team and support their work by identifying opportunities to help users navigate complex tasks with a minimal amount of effort.”

Katie Pender, COO of Target Group, added: “A fundamental flaw in the current mortgage and home buying process is a lack of focus on the user experience at every level. As Mortgage Hub continues to demonstrate what is possible through behavioural science and a user-centric approach, the knowledge and expertise of a UX specialist such as Kate will be huge asset to the team.

“Whether it is through Mortgage Hub or our broad range of services, we continue to ensure we have the right people and technology in place to enable businesses in all sectors to scale at speed and seize the opportunities available through digital transformation.”