Standard Life Home Finance has appointed Phil Quinn as its new head of sales.

Quinn (pictured), who joins from Bluestone Mortgages where he was national account manager, will lead the firm’s sales strategy across the adviser community, tasked with both developing new relationships and strengthening ties with existing partners active in later life lending.

With DipMAP and CeMAP qualifications, Quinn brings extensive experience from the specialist lending sector. Before Bluestone, he served as head of intermediary sales at LiveMore Mortgages and held senior positions at Together and Pepper Money.

In his new role, Quinn will also play a key part in raising awareness and education around later life financial solutions. He will lead Standard Life Home Finance’s adviser clinics, which aim to support intermediaries engaging with or seeking to enter the later life market. The sessions cover key areas including underwriting, customer vulnerability and the impact of repayments on lifetime mortgages.

Speaking on his appointment, Quinn said: “This is an exciting time to be joining such a forward-thinking later life lender. Given the ageing population in the UK, and the expectations of the regulators, specialist later life lending will play a much bigger role in the advice process in the years ahead. This is especially true in light of the impact making repayments can have on the eventual cost of a lifetime mortgage. Later life lending products are solutions that all advisers, whether mainstream or specialist later life advisers, should be considering as standard for their clients.

“Standard Life Home Finance is well known for its innovative approach, providing creative solutions that meet the needs of later life customers. The recent move to increase the maximum LTVs available on the Horizon range to 51%, and the criteria enhancements that open up the products to a broader range of customers, are great examples of how we are proactively adapting to ensure that it can support more older homeowners to unlock their equity and deliver an even better experience.

“Standard Life Home Finance is committed to bringing specialist later life products to more people, and I share this passion and look forward to working closely with advisers to help them grow their businesses while delivering excellent outcomes to their clients.”