Source Insurance has worked with SimplyBiz Group’s website solution service, NextGen, to create a joint offering to its members.

The deal sees Source’s integration platform, which provides intermediaries with their own client facing comparison website with whole of market choice being rolled out to all SimplyBiz Group members with NextGen SimplySites, free of charge.

Brian Coulton, head of sales at Source Insurance, said: “We have been working with SimplyBiz group for a number of years, and both parties see Fintech as something brokers need to embrace to future-proof their business.

“We are delighted to be able to combine both our experience and technology capabilities to offer a digital services brokers can use with their clients.”

“Source has always been a leader in our market when it comes to technology,” added Kevin Paterson, Source Insurance’s managing director. “The opportunity to support SimplyBiz group NextGen sites is great, and goes to show the direction in which the market is heading, with a number of fintech/insurtech start-ups, it is important the traditional adviser firms move with the times and diversify their offerings to be able to attract the digital client and retain valuable market share.”

Richard Ardron, marketing director at the SimplyBiz Group, said: “Our research found that a number of advisers wanted to have a productive web-presence but didn’t have the time or skill set to create their own.

“NextGen SimplySites are built on new technology and will provide brokers with a professional website tailored to their individual needs.

“We wanted to give our advisers the tools with which to prosper in the growing robo-advice market and offer them a range of digital services, including home insurance.

“After lengthy research, we decided team up with the Source as it embodied the traditional values we were looking for, whilst embracing the digital age.”