Source Insurance has partnered with specialist broker website provider, AdviserPortals, to create a joint offering to the intermediary community.

This comes after The Source introduced an integration facility which provides intermediaries with their own client facing comparison website with whole of market choice.

AdviserPortals will be aiming to incorporate this into the existing sites under its management, as well as offering a general insurance-only microsite for brokers.

The dedicated GI website, with full quote and buy online functionality is now available via AdviserPortals.

Brian Coulton, the Source’s head of sales, said: “A common barrier to business we hear from the intermediary community, is how they struggle to compete with the ever growing online aggregator sites well now they can.

“Although we would always promote education of advice over price, this offering now allows brokers to have their very own online comparison site, and target those missed opportunities.”

“We have been working with AdviserPortals for the past 12 months on this project and saw Mark Barry and his team as ideal partners, due to their ethos of using technology to help brokers transact business more easily, said Kevin Paterson, Source Insurance managing director.

“What we have been able to create together will mean writing GI is now quicker and easier than ever and will future proof brokers in continuing to be able to write businesses, in an ever-increasing digital world.”

Mark Barry, Adviser Portals’ managing director,  added: “We have been working in partnership with Source for the last couple of years on their masterclasses, and together recognised an opportunity to support the broker community via a digital service.

“Source has a great industry reputation and following, so it made sense for us to team up with them to be able to package their market-leading proposition in a different way to support brokers in writing more general insurance.”