SortRefer has changed the name of its member-get-member scheme to Refer-a-Firm.

Previously known as the FAB Initiative, Refer-a-Firm is designed to help SortRefer grow by allowing its existing introducer firms to recommend other firms to use its range of products and services, and financially rewarding them for doing so.

Kevin Tunnicliffe, SortRefer’s managing director, said: “We decided to change the name because we like clarity and were getting feedback that the original name didn’t reflect what the scheme does. ‘Refer-a-Firm’ does that and we’re hoping that the re-branding allied with the new information page on the site, will help us to deliver our message.

“Coming from an adviser background ourselves, we know that the best form of advertising is personal recommendation and so all that Refer-a-Firm does is to put an automated reward system in place for business which comes from those recommendations. We’re not aware of anything else like it for intermediary businesses.”

Each firm that is registered with SortRefer has at least one individual who has the ability to utilise Refer-a-Firm as the functionality is available to business owners/controllers.

Tunnicliffe added: “We haven’t set any limits; there are no maximum or minimum amounts. Obviously, the more someone works at promoting us, the greater the potential rewards.

“If you can earn your firm £1,000 p.a. for simply just inviting one other firm which completes 100 cases a year, you’d probably be quite keen to look for others.”