SortRefer Group has recruited Tim Price to head up its latest offering, due to be launched in a matter of weeks, which it claims will be of particular interest to property professionals across the country.

After a career in the army, Price went into the estate agency market joining Parkers Estate Agents in 1990. By the time he left in 1996 he had risen from a junior negotiator to become a director of his own agency.

After a further five years as head of Legal & General’s estate agency network he went on to be business development director of ONN Financial, providing financial services products to leading house builders and estate agency chains.

From 2004, he was group sales and marketing director of the Live Organisation (First Title plc) until September 2010 and then founded The Property Intelligence People creating and providing a marketing and data search product for estate agents.

Kevin Tunnicliffe, managing director at SortRefer, said: “At SortRefer, we have always believed in bringing in the right individuals with specific expertise. Tim Price is one of the most experienced men in the estate agency market who understands the industry from the inside and has over 25 years’ experience.

“He has been instrumental in helping us bring our new proposition to fruition and when we launch in a few weeks’ time, the industry will see a wholly unique proposition for property professionals across the UK, which we feel will revolutionise support for estate agencies.”

Price added: “When I was asked to look at the concept that SortRefer had been working on, I knew immediately how it could be finessed to become the kind of ground breaking proposition which comes around very rarely. SortRefer and its directors have a clear vision of how technology can power the industry in the future and this combination of technology and industry knowhow will be a formidable combination for the future.”