Smart Money People has named Peer Jelendorf as its new chief executive, succeeding Jacqueline Dewey, who will step down at the end of February after nearly six years in the role.
Jelendorf (pictured) joins from savings and investment platform Moneybox, where he most recently served as head of commercial. He brings experience in commercial growth and strategy within the UK fintech sector.
Founded in 2014, Smart Money People positions itself as a specialist financial services review platform, providing detailed consumer feedback to support decision-making across banking, savings, mortgages and insurance.
During Dewey’s tenure, the business expanded its reach and platform capabilities, including the acquisition of personal finance platform Be Clever With Your Cash. The move strengthened its presence as a consumer-focused insight provider within financial services.
Jelendorf’s background includes roles at Boston Consulting Group, GoCompare and Moneybox. Over nearly four years at Moneybox, he was involved in driving commercial growth of its Lifetime ISA proposition and led the firm’s pricing function.
In his new role, Jelendorf will focus on extending the platform’s reach among financial services firms and enhancing the insight it provides to providers and consumers.
Jelendorf said: “I’m excited to be taking on a new challenge as CEO of Smart Money People.
“My focus will be on the next stage of growth, building on the excellent foundations Jacqueline has put in place.
“Our aim is to broaden the providers we work with by deepening the value of our insights, and continuing to help consumers and financial services companies create better outcomes together.”
