Colin Mason has joined specialist finance broker Smart Money as its sales director for regulated business.

The move follows the recent strategic restructure which saw the launch of Smart Money Finance to become the focal point for all unregulated business activity.

Mason has over 22 years experience within financial services from both a mainstream and specialist lending perspective. He joins Smart Money from Ocean Finance where he held the position of head of secured lending for the past five years.

His role will be to strengthen advised and non-advised intermediary only relationships and build on Smart Money’s introducer proposition.

Paul Crewe, managing director at Smart Money Ltd, said: “Colin has a wealth of financial services experience, especially within the second charge sector. He is passionate about the customer experience and delivering a start to finish process which will ensure that high standards are delivered quickly and effectively.

“This is a key appointment for us, and we firmly believe Colin is the man to help us grow and to establish even closer relationships with our extensive introducer network.”

Mason added: “Smart Money is a business with an eye on the future and has some ambitious plans in the pipeline which I’m really excited to be part of. Regulation has changed the landscape of the second charge marketplace in recent times but there are still plenty of opportunities for the intermediary community. And I look forward to engaging with new and existing introducer partners to see how we can build on these opportunities now and in the future.”