Shepherds Friendly has announced the appointment of Phil Nash as chief sales officer.

Nash (pictured) joins the mutual society with over 25 years of experience of sales in the financial services industry, and with a track record of developing relationships with a range of brokers, advisers and IFAs.

Prior to Shepherds Friendly, Nash served as sales director at UnderwriteMe, where he helped expanded the company’s footprint in the intermediary space.

“I’m hugely excited to join Shepherds Friendly, whose ethos of ‘making a difference’ strongly aligns with my values”

He has also previously held positions at ActiveQuote, AIG Life and Royal Liver.

NEW ROLE

In his new position, Nash will play a key role in continuing to increase Shepherd Friendly’s market share and brand awareness with intermediaries.

Nash said: “I’m hugely excited to join Shepherds Friendly, whose ethos of ‘making a difference’ strongly aligns with my values.

“I look forward to working with the business development team to deliver value and drive success at a time of growth for the Society.”

Ann-Marie O’Dea, chief executive officer of Shepherds Friendly, added: “We’re delighted to welcome Phil to the team.

“With over 25 years of experience, his expertise and fresh perspective will be a huge asset as we move into our next exciting phase of growth.”