Vizolution has appointed a customer propositions director.

Marcio Rodrigues will lead Vizolution’s strategy to provide lenders and advisers with visual solutions.

Rodrigues has advised and helped to deliver customer experience programmes globally for major companies that include Allianz, AVIVA, Barclays, British Airways and Zurich.

He joins Vizolution from InsightNow, a customer insight and transformation consultancy, and has over 10 years’ experience in the customer experience and insight industry.

He said: “Lenders and advisers seek battle hardened solutions that can drive tangible business outcomes. With Vizolution’s patented vScreen remote face-to-face screen sharing solution, we can drive innovation and value across the industry.

“Vizolution is poised for continued rapid growth and I’m really excited to be a part of the Vizolution team.”

Bill Safran, Vizolution’s CEO, added: “There is an increased focus within financial services on customer journey and experience, so Marcio’s depth of experience, leadership acumen and track record of success in this area are exactly what the company needs for its next major phase of growth.

“Marcio will help ensure Vizolution continues to grow at a record pace, allowing the company to further strengthen its position as a leader, delivering visual solutions that enhance customer experience, increase conversion rates and improve compliance.”