Roma Finance has launched Flow Desk in response to demand for short term lending.

Flow Desk is an internal sales function, created with a brand new team of three which is managed by the newly promoted head of sales operations, Lisa Toner.

Roma has made a further promotion of Kerry Bradshaw to business development executive as well as appointing two new team members Nathan Steele and Jay Habib.

Habib joins Roma from Property Hub and Steele from Lowry Capital where they were both focused on sales progression and business development.

Toner said: “I’m really excited to be leading this new team; a whole new way for partners to get in touch with us and build that all important relationship. Roma loves to lend and continues to innovate to continually improve processes and ultimately the ‘borrower first’ experience.”

Bradshaw added: “This is an exciting new challenge and I’m looking forward to seeing what this new team can achieve. Flow Desk will be a highly valuable asset to Roma as it will allow us to reach more people and enable our field team to continue building relationships.”