Rightmove: buyer demand and market momentum remain strong

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Rightmove has reported a continuation of the seasonal fall in the price of property coming to market in December, down by 0.7% (-£2,234) on the month, compared to a 0.6% fall this time a year ago.

It is forecasting prices to rise by another 5% in 2022, with some of the edge to be taken off sellers’ pricing power by increasingly stretched buyer affordability, and more buyer choice boosted by previously hesitant sellers now gearing up for a New Year move.

Fully available stock for sale has hit a new record low again this month. However, requests from home-owners to estate agents to have their home valued are 19% up on this time a year ago.

Tim Bannister, Rightmove’s director of property data, said: “The kind of frenzied market we’ve seen in the last 18 months happens only a few times in most home-owners’ buying and selling lifetimes, exacerbated by the even rarer event of a global pandemic pushing homes higher up most people’s priorities. While the pandemic is still having an ever-changing impact on society as we head into the new year, we expect a housing market moving closer to normal during the course of 2022.

“A return to a less frenetic market due to more choice, and forecast slightly higher interest rates, will suit many movers who have held back during the last 18 hectic months. With a jump in the number of owners requesting valuations from agents with a view to marketing their homes, it looks like many of this group are now gearing up to make it a new year resolution to move, so more buyer choice could now be on the cards.

“A rise in interest rates is likely next year, and whilst a rise is often regarded as unhelpful to the market, a slowing of the fast pace of sales, and associated pace of price rises, will help the return to more normality that will suit many movers. Buyer demand and market momentum remain strong going into 2022, with November showing buyer numbers 41% up on the election-subdued 2019, and still 3% up on booming 2020.”

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