VitalityLife paid a record amount in claims during 2015, with over £28m paid in claims on its life, serious illness and income protection products.

VitalityLife paid 98% of life claims, 95% of serious illness claims and 96% of income protection claims in 2015 with 790 claims paid in total across all products.

Deepak Jobanputra, deputy CEO at VitalityLife, said: “The primary aim of our business is to provide peace of mind to our customers while encouraging them to become healthier. I believe these claims statistics reinforce the real value protection products can provide customers and their families in a time of need.”

During 2015, the average age for claimants was 59 for life cover and 46 for serious illness cover. 63% of life cover claimants were male, while 52% of serious illness cover claimants were female

790 claims were paid with a combined total of £28,654,324.

Emma Thomson, head of customer care at LifeSearch, said: “The ongoing publication of paid claims statistics and case studies is a vital part of proving that protection insurance really does pay out.

“Many people still underestimate the value of financial insurance so it’s great to see VitalityLife delivering on its promises.”