Peter McCarthy has joined the Marketing Innovation Forum as its ‘print guru’.

McCarthy, currently sales director of David Richards Printers & Distributors, has over 25 years’ experience of the printing industry.

In recent years the firm has specialised in the financial services market, and has worked for advisers, banks, lenders and networks.

Julian Wells, director of Marketing Innovation Forum, said: “When we sat down to decide which gurus we wanted to feature on our site the requirement for a print expert was one of the first items agreed. Print is probably the most scientific element of marketing work that can be undertaken