PRIMIS adopts SolutionBuilder for its protection proposition

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PRIMIS Mortgage Network has adopted iPipeline’s protection sourcing solution, SolutionBuilder, across its entire network.

SolutionBuilder is a protection research, quote and apply tool that allows advisers to compare all protection needs and share and review their options with clients.

PRIMIS Mortgage Network moved its entire network to SolutionBuilder following a software integration rollout by Embrace Financial Services at the end of last year.

Vikki Jefferies (pictured), proposition director at PRIMIS Mortgage Network, said: “iPipeline has delivered a great product which offers a simple assessment and understanding of the protection options and costs. This drives better client outcomes and increases adviser sales. We are looking forward to seeing the benefits of this exciting new product in terms of the customer experience and improved speeds of application.”

Paul Yates, product strategy director for iPipeline, added: “SolutionBuilder has a proven track record of improving protection advice and sales. We are excited that such an important business as PRIMIS Mortgage Network is adopting the solution, meaning more of our industry can continue to help grow the protection market and improve consumer financial resilience.”

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