The Post Office is today introducing the first phase of introducing trained branch ‘mortgage specialists’.

The strategy is first being rolled out to five of the Post Office’s larger branches, in in Birmingham, Solihull, Walsall, Luton and Norwich.

It says move will change the way mortgages are sold throughout the network and is part of the Post Office’s plan to become a top 10 mortgage provider.

First time buyers, those wishing to move, or customers looking to switch to a better deal will be able to book a free, no-obligation appointment in selected branches.

The online and phone service will continue to serve mortgage customers who don’t live or work near these locations.

The Post Office’s new mortgage software will enable customers to find out how much they could borrow and view product features and repayments on screen. Customers can be provided with a printed Approval in Principle or submit a full mortgage application.

“We understand that taking out a mortgage is one of the most important financial decisions you have to make,” said Mike Cook, head of Post Office Mortgages.

“Finding the right one can be a complex process and this is one of the reasons why we have introduced our specially trained mortgage specialists to assist our customers through the process.

“We are one of the fastest growing financial services providers in the UK and we are constantly looking at ways to offer new services to our customers. By introducing mortgage specialists in our branches, we are taking the next step in fulfilling our ambition to become one of the best providers in the market place and to be a genuine alternative to the established high street providers.”