Pivotal Growth has acquired Embrace Financial Services and First2Protect from LSL Property Services Plc.

Embrace specialises in the delivery of mortgage and protection advice to estate agencies including LSL’s franchised and owned estate agency branches. Similarly, F2P arranges household insurance for customers of LSL’s estate agency division as well as third party introducers.

Pivotal Growth was established in 2021 as a joint venture between LSL and Pollen Street Capital, to buy and build a leading national mortgage adviser” powered by market-leading technology, first-class regulatory compliance, and exemplary customer service”. These latest acquisitions bring the total number of acquired businesses to eight, which includes RSC and Group First, which were acquired in January.

Simon Embley, CEO of Pivotal Growth, said: “Building on our momentum into 2023, I am delighted to welcome Embrace and First2Protect into the Pivotal Growth group to expand our proposition into the estate agency market and increase our presence and distribution in the general insurance market.”

Tom Adorian, CEO of Embrace Financial Services and First2Protect, added: “I am thrilled that Embrace and First2Protect are joining Simon and his team at Pivotal Growth. There are many opportunities within the Pivotal group of companies and in the general insurance market that will drive growth in both businesses, and I look forward to working with the team at Pivotal.”