The Personal Finance Society is extending its professional development programme with a series of dedicated financial planning events, beginning with Power Live this summer.

The ‘power’ theme is a continuation of the society’s ‘Power to change lives’ focus introduced at last November’s Festival of Financial Planning, which attracted more than 3,000 members.

Created specifically to help inspire what PFS president, Sharon Sutton, describes as the profession’s biggest opportunity, Power Live will take place at The National Conference Centre in Birmingham on Tuesday 5 June.

Practitioners at the one-day conference will demonstrate how a range of important financial planning subjects can be empowering for clients, beginning with a keynote session delivered by financial life planning and relationship development specialist, Mitch Anthony, who will outline how a mindset change can be the catalyst for an advice proposition that can never be computerised.

The agenda will also include:

• Financial planning plus – how to broaden the value of the financial planning proposition and differentiate in a more competitive, commoditised market place.
• Innovation v regulation – how technology could enhance suitability reports and the capability of AI to deliver technical and sales support.
• Humans under management – how behavioural finance can help achieve better outcomes for clients.
• Why theory alone isn’t enough – the importance of educating clients about behavioural economics.
• The cash flow modelling debate – why cash flow modelling is an essential tool in the delivery of advice to clients.
• Coaching: the missing link of financial planning – an overview of coaching skills and the key benefits.
• The value proposition of the future – how to build the financial advice business of the future.

Keith Richards, PFS chief executive, said: “The personal finance landscape is changing at a dramatic pace and retirement planning is now as much about post-retirement as it is pre-retirement – requiring expert financial planning methodologies to be employed.

“Demographic change is forcing a greater focus on advice for later life and millennials are demanding more digital interaction as their financial needs become more sophisticated.

“Networking and the sharing of good practice with like-minded planners is a key component of the event, as there is no single approach that is right or wrong or ‘one size fits all’ solution. The agenda has been carefully engineered by our specialist panel of financial planning practitioners to help widen awareness of a range of potentially useful techniques and tools to help planners – and their clients – achieve their ultimate financial and life goals.”