Pepper Money has appointed Ryan Brailsford to the new position of head of sales for the north of England.

He is tasked with supporting the lender’s ongoing growth and focus on helping brokers to find a home for their “interesting” cases.

Brailsford (pictured), who joined Pepper in 2016, will manage a team of regional development managers, who will be tasked with supporting brokers to grow their business by helping more clients with specialist circumstances.

Ryan Brailsford, head of sales for the North at Pepper Money, said: “I have worked in business development roles with mortgage brokers in the North for well over a decade and I don’t think there has ever been a time of more opportunity. Changing demographics and working patterns mean that more borrowers are turning to professional mortgage advice and specialist lenders are responding to this demand with increasingly competitive products and service propositions.

“My role will be to help brokers make the most of this opportunity and grow their business by finding a home for more of their interesting cases.”

Clare Jarvis, acting sales director and head of national accounts at Pepper Money, said: “Head of sales for the North is a new role for Pepper Money that demonstrates our commitment and focus on building mutually beneficial long-term partnerships with brokers across the country. With a deep understanding of the region, strong connections and unrivalled knowledge about Pepper, Ryan is the perfect choice for the role.”