73% of intermediaries polled would not encourage their children to follow them in becoming a financial adviser.

166 people took part in the Marketing Innovation Forum survey.

Robert Sinclair, director of AIFA, AMI and AFB, said: “I’m amazed by this result. I fully understand how difficult it is in the current climate to be a financial adviser but it’s an important role and there will continue to be a great demand for professional financial advice for years to come