Freedom Finance has appointed Nick Jones as director of Freedom for Intermediaries.

In his new role, Jones (pictured) will lead the growth and development of Freedom Finance’s intermediated division through its Freedom for Intermediaries offering, a service dedicated to intermediaries who are looking to support their clients with specialist lending requirements.

Jones joins Freedom Finance from West One Loans, a specialist mortgage and property finance company, where he was sales director. He has significant experience in helping intermediaries serve their clients in the mortgage sector, having held senior positions at Roma Finance and Together.

Jones said: “It is an exciting time to be joining Freedom Finance, a business that combines industry-leading technology and data with a team that really understands financial intermediaries and their clients.

“Secured credit is playing an increasingly important role in consumer finance in the UK and I look forward to working with Andrew and the team at Freedom to develop a wide-ranging specialist lending service.”

Andrew Fisher, chief growth officer at Freedom Finance, added: “I am delighted to welcome Nick to Freedom Finance, he brings a wealth of property finance experience to the team. Nick’s valuable lender-side perspective will help us build a market-leading specialist lending distribution service.”