The Exeter has launched a new range of income protection products.

Pure Protection Plus and Income One Plus replace the insurer’s previous range, with premium savings of up to 50% and a number of improvements.

Andy Chapman, the Exeter‘s chief executive, said: “For too many insurers income protection is an ‘afterthought’ product and the result is complex, inflexible and expensive cover.

“This has never been the case with The Exeter – we have always championed income protection and been at the cutting edge of product design. This latest launch is the next important step in maintaining this reputation.”

Pure Protection Plus covers nearly all occupations using a one-rate structure, whilst Income One Plus is targeted at low risk, office based occupations.

Highlights of the key product enhancements include a wider range of claim periods – from two or five years to long term cover, as well as improved features included as standard, such as waiver of premium and guaranteed insurability options.

Chapman said: “All needs and budgets are different which is reflected in the flexible approach to design we have taken with these new products. Advisers will be able to match the plan perfectly to each client, with no compromise.”

In addition, advisers will have two options to simplify financial underwriting at claim through a minimum benefit guarantee of up to £1,000 or a benefit fix option.

Chapman added: “These options simplify and streamline the claims process and will provide advisers and their clients even more confidence that when they choose income protection with The Exeter, they choose an insurer that delivers when it matters most.”