Mortgage Brain has completed the onboarding of Mortgage Force and Affinity Group onto its Mortgage Brain Hub, extending access to its full suite of tools for advisers across both firms.
Mortgage Brain said brokers at Mortgage Force and Affinity now have access to all five modules within the Mortgage Brain Hub – Sourcing, Criteria, Affordability, Submissions and CRM.
The latest integrations take the total number of users onboarded to more than 2,000 since the platform’s formal launch in September 2025.
The onboarding followed a bespoke programme developed in collaboration with both firms, with Mortgage Brain appointing a dedicated national account manager to each business. These account managers were present on site to oversee the transition and ensure the technology was embedded into existing workflows.
MULTI-CHANNEL APPROACH
Mortgage Brain said it has invested heavily in ongoing support, education and customer success, adopting a multi-channel training approach. This includes live webinars, on-demand video guides, written resources and access to live chat support, with the aim of supporting advisers beyond initial implementation.
The firm said the Mortgage Brain Hub is designed to provide a joined-up way of working for advisers, reducing duplication across systems and supporting faster case progression.
It also provides a secure environment to help protect client data and support compliance requirements.
ADVISER EXPERIENCE
Kevin Duffy, managing director of Mortgage Force, said: “Onboarding onto Mortgage Brain Hub has been a genuinely collaborative journey built around shared goals and a clear focus on how technology can genuinely support our advisers day to day.
“The bespoke training and ongoing support have been critical in helping our team understand not just how to use the platform, but how to get the most value from it.
“The willingness on both sides to invest time, listen, and adapt has made a real difference, and we are confident that Mortgage Brain Hub will play a central role in supporting our advisers and their clients.”
TECHNOLOGY STRATEGY
Jamie Lewis, managing director of Affinity Group, added: “From the outset, Mortgage Brain demonstrated a genuine commitment to partnership, working closely with us to understand our business and ensure we transitioned to the Mortgage Brain Hub at the right time, when its capabilities fully matched our requirements.
“Their carefully planned onboarding and training programme supported our advisers every step of the way, enabling a smooth and confident adoption of the platform.
“As a result, the Hub now forms a core part of our technology strategy, and we’re excited about its future development and long-term potential.”
