Mortgage Advice Bureau (MAB) has completed an investment in brokerage Heron Financial, which has developed fully bespoke software designed to improve customer outcomes and adviser performance.

The new partnership also forms part of MAB’s strategy to strengthen its position in new build to reflect the changing expectations of its builder partners and their customers and follows other key investments in new build specialist broker firms, Meridian, Metro, and Evolve this year.

Peter Brodnicki (pictured), CEO at Mortgage Advice Bureau, said: “We are delighted to welcome Heron Financial into our ever-growing network – a decision made easy by the synergies between the two businesses.

“Securing long-term business success is achieved by understanding the threats and opportunities that advances in technology will bring – and Heron Financial puts technology at the forefront of everything it does, paying close attention to how it can enhance both the client and adviser experience.

“The broker’s systems, processes and approach to lead generation is superb, with exceptional adviser productivity. The business is headed up by an inspirational management team with a clear vision that adapts to meet changing customer needs – and with major growth plans on the horizon, we’re excited about what the partnership can bring.”

Warren Harrocks, director and principal at Heron Financial, added: “This is an exciting time both for the Heron Financial team and our clients, who we thank for their loyalty and support over the last 10 years. The opportunities as a result of this partnership with MAB will allow us far greater collaboration in a fast-moving landscape, broadening the opportunities for everyone.”