LV= Broker Commercial Lines has introduced Optimum, a new mid-market product suite for SME customers.

Optimum is a risk-management led proposition for mid-market premiums from £10,000 to £100,000 within the wholesale, manufacturing, leisure and general commercial sectors.

LV= says the proposition is ideally suited for SME customers requiring a more holistic approach to protecting their business alongside the more traditional, physical building or property cover offered as it provides assistance in safeguarding the SME customer’s reputation and trading ability following a loss or accident.

Optimum offers a range of new extensions including claims preparation, loss minimisation and public relations expenses as well as an increase on limits for existing extensions. LV= Broker will also offer additional value services, ranging from customer site surveys to legal support as well as free online safety risk management services for customers, helping brokers secure the right business.

Euros Jones, LV= Broker Commercial Lines director said: “LV= Broker Optimum has been designed specifically for today’s mid-market sector, offering customers advice on a range of issues, from regulation to employment law, as well as the more traditional physical insurance cover.

“It can often prove detrimental for both brokers and their customers to assume that one size fits all with SME’s increasingly likely to change broker if they can’t get a tailored solution for their needs. Optimum enables us to work in partnership with brokers to develop a policy that fits their client, be it enhanced policy wordings, risk management solutions or dedicated underwriting and claims specialists.

“This flexible approach to underwriting, combined with our risk appetite, allows us to find the right solution for brokers and their customers.”