Loughborough Building Society has introduced its new mortgage origination platform and integrated credit decisioning software.

The society has invested in a platform which automates many key aspects of the application process and provides a simpler, more efficient user journey.

The Loughborough says the platform allows it to offer access to mainstream and specialist mortgage products “in a far more attainable form”. This includes product areas such as residential, lending in retirement, shared ownership, buy-to-let, holiday let, discount market value, 100% lending, JBSP, adverse lending, right to buy, and right to acquire.

Initial improvements include soft credit checks during the Decision in Principle (DIP) stage, helping to protect applicants’ credit scores while allowing them to explore mortgage options. Additionally, the platform features enhanced case tracking functionality and secure integration with selected solicitor panels.

Ashley Pearson (pictured), head of intermediaries at Loughborough Building Society, said: “The launch of our new platform marks a significant step forward in our commitment to simplifying the mortgage journey for both intermediary partners and the end customer.

“By seamlessly blending the efficiency of automation with personalised underwriting, we are ensuring that a broader range of specialist mortgage products are more accessible than ever before.

“This platform not only enhances the application process but also reinforces our dedication to evolving with the needs of our customers, and the market, as we look to further extend our lending volumes and market share across the specialist sectors.”