Pub company London Town has teamed up with Commercial First to provide a free service for publicans.
The link-up will provide logistical support and also business advice to struggling independent publicans. This includes help and guidance in choosing product mix and brands in order to improve margins, assistance with regular promotions, improved food offerings and events and a consistent business mentoring service for single operators based on the experience and market awareness of London Town’s area managers.
London Town has responsibility for an estate of nearly 450 pubs and has created more than 800 jobs in the last year as a result of a campaign to re-open closed pubs, both in its own estate and for other major pubcos.
Billy Buchanan, London Town’s chief executive, said: “Commercial First shares our belief in the entrepreneurial spirit which is still very much alive in the UK pub sector and we are very pleased to have the opportunity to roll out our excellent support package to a whole new portfolio of clients.””