London Credit has expanded its regional footprint with the appointment of Sophie Jones-Trutwein as business development manager for the Midlands.

The bridging and development lender said the hire underlines its plans to grow beyond London and the South East, providing brokers with greater access to its short-term finance products.

Jones-Trutwein (pictured), who took up the role on 4 August, brings more than a decade of experience in financial services. She spent the past three years at Allica Bank as central business development manager, where she supported brokers with commercial lending solutions for SME clients.

Her earlier career includes roles at Yorkshire Building Society across both intermediary and customer-facing channels.

Based in the West Midlands, she will act as a dedicated point of contact for brokers in the region, supporting access to London Credit’s bridging and development finance offering.

Marios Theophanous, credit manager at London Credit, said: “Sophie’s experience, regional knowledge and commercial mindset make her a strong addition to our team. Her approach dovetails perfectly with the way we like to work: direct, responsive and solutions-led.

“This is a natural next step in our growth, and we’re excited to build deeper relationships with brokers across the Midlands.”

Jones-Trutwein added: “London Credit has built a strong name for itself in the bridging space, and I’m looking forward to bringing that proposition to brokers across the Midlands.

“It’s great to be joining a lender that prioritises relationships and gets deals done without unnecessary delays.”