LeadPoint has launched a ‘real-time’ telephone verification system, which will check automatically that the contact telephone numbers inputted by a consumer on an online form are genuine.

The lead platform says that every time a consumer fills in a form online and enters a mobile or landline number that is not genuine they will not be able to submit their details and instead will be prompted to enter a correct number.

The new system has been tested over the last few months, with LeadPoint saying as many as 20% of leads being invalidated by the new system for some lead products. The overall effect has been an increase in contact rates for lead buyers and an overall drop in refund rates across all lead products.

Justin Rees, LeadPoint UK director of marketing and partnerships, said: “Our new telephone verification system proves our continued dedication to improving the quality of leads trading through our platform. The ability for lead buyers to make contact with consumers is paramount to their success and this new system will increase the contact rates and therefore increase lead buyers’ return on investment from lead generation.