Key Retirement has appointed Kevin Stelfox as its director of retirement options and wealth management.

He joins from specialist adviser Retirement Solutions, where he was a director for five years and has over 20 years’ experience in financial services as well as retirement planning.

He is tasked with leading the expansion of Key’s Retirement Options service which launched in February to help savers understand their expanding range of choices in retirement income planning.

The service provides a free personalised Retirement Options Report for all customers outlining all their options and highlighting the risks and relevance.

Colin Taylor, CEO at KR Group, said: “Retirement Options will be a significant part of our expanding business underlining our commitment to ensuring customers are aware of all their choices and Kevin’s expertise and experience will be a major asset in delivering the service for customers.”

Stelfox added: “Pension freedoms have created the opportunity for even more choice in retirement and Key is ideally placed to help guide savers through their options and ensure they maximise their retirement income.”