Kensington has launched an area of its website where brokers can submit their ideas for new products and proposition developments.

The specialist lender is offering £100 worth of John Lewis vouchers each month for the best “feasible” suggestion.

It says that each month in will publish the most credible ideas it receives, and announce the winning broker who has submitted the idea it is most strongly considering.

Alex Hammond, head of marketing communications at Kensington, said: “We strive to be the first choice in specialist mortgages and the only way to achieve this is by working closely with our intermediaries.

“The best specialist mortgages come from recognising a need and so we are saying to brokers, if you have ever been unable to find the right mortgage for your client, or you have an idea for products or criteria that would benefit an underserved area of the market, we would like to know.

“We can’t promise we’ll be able to act on every suggestion, but we can promise each and every one will be heard and considered.”