Just backs Advise Wise calculator to support better later life lending advice

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Just Group has thrown its support behind Advise Wise’s Cost Calculator, becoming the official sponsor of the tool for advisers working in the later life lending sector.

The calculator, hosted on Advise Wise’s sourcing platform, has gained popularity for enabling advisers to deliver data-led, personalised recommendations across a spectrum of lending products including traditional mortgages, retirement interest-only (RIO) mortgages and lifetime mortgages.

The tool allows users to compare financial metrics across products in real time, helping them assess suitability based on each client’s circumstances.

It is a resource for advisers navigating the increasingly complex later life lending landscape, and the new backing from Just — a specialist in retirement financial solutions — is hoped by Advise Wise to enhance the tool’s reach and ongoing development.

Daniel Edmondson (pictured), national account manager at Advise Wise, welcomed the partnership. “We’re delighted to welcome Just as a sponsor of our Cost Calculator,” he said. “Their support further strengthens our mission to empower later life advisers achieving more, with smart tools that simplify complexity and lead to better client outcomes.”

Matt Latham, specialist account director at Just, described the Cost Calculator as a valuable resource for the adviser community. “We are delighted to support Advise Wise and their cost calculator, a tool that makes it much easier for advisers to compare products and assess the best product suitability. This will lead to better customer outcomes,” he said.

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