Jump Money has introduced a series of measures designed to improve policy persistency rates.

It says it has spent quarter three 2011 focusing on the quality of its business.

Jason Butler, the new CEO of Jump Money who joined the business in June this year, has implemented a number of infrastructure changes to the way its advisers and customer services teams work along with the processes undertaken when arranging and implementing advised life business.

Improvements include measures to ensure Jump Money handles the client cancellation process rather than leaving it to providers and establishing and implementing an integrated telephony and technology platform that facilitates several quality checkpoints.

Butler consulted with a number of providers, most notably key stakeholder Legal &General.

Jump Money anticipates strong business volumes in quarter four 2011 and moving forward into 2012.

Butler said: “Since I started work at the company it was clear that we as Jump Money