iPipeline has named Rachel Edwards as its new managing director for the UK, tasking her with spearheading the company’s next stage of growth and innovation.
Edwards (main picture), a seasoned leader in insurance and technology, will officially join iPipeline on April 14, reporting directly to CEO Pat O’Donnell.
Bringing over 20 years of experience in revenue growth and customer-focused risk management solutions, Edwards is set to shape iPipeline’s UK business strategy and product roadmap.
Her expertise will support the company’s mission to simplify, transform, and connect the protection, pensions, savings, and investment markets.
HIGH GROWTH OPERATIONS
Previously, Edwards served as global managing director for life, health, and travel at Verisk, where she drove product diversification and expansion, successfully leading high-growth operations into seven new countries.
During her eight-year tenure, she played a pivotal role in defining strategic growth plans, securing innovation funding, and refining go-to-market strategies, particularly in the APAC region.
Before Verisk, Edwards was managing director for Australasia at Healix, a global healthcare and risk management solutions provider, where she oversaw insurance operations and technology-driven solutions across Australia and New Zealand.
At iPipeline, Edwards will lead a seven-person UK leadership team, leveraging her deep industry knowledge and strategic acumen to drive business expansion and enhance customer-centric innovation.

Pat O’Donnell, CEO at iPipeline, said: “We could not be more delighted to welcome Rachel to our leadership team.
“Over the course of her career, she has continually demonstrated her ability to scale businesses and deliver consistent top-line growth in highly competitive markets.
“She is an authentic leader, boasting an impressive track record of driving global business growth across the insurtech, data analytics, and software-as-a-service sectors. Her passion for building data-driven insurance solutions with a focus on customer experience makes her the ideal leader to drive our next phase of growth in the UK.”
MOVING THE NEEDLE
Edwards added: “I am thrilled to join a true insurtech pioneer, and one that has transformed and streamlined protection insurance and annuity operations. iPipeline has been moving the needle in technology and automation since before the term digital transformation was even coined.
“I look forward to applying my experience to help providers, distributors, and advisers leverage the full potential of the digital age.”
Edwards will take over the UK reins from longtime senior vice president and managing director, UK, Ian Teague, following a collaborative transition period.