Billy Burrows has joined Key Retirement Solutions as associate director.

Burrows will be the company’s spokesman on retirement options issues in the national and trade press, as well as helping the business develop a new service to provide help, guidance and advice to clients on all aspects of retirement income and drawdown options.

The firm says the appointment is an important step in helping Key Retirement take advantage of the new opportunities arising from the recent Budget which announced more flexibility over retirement income options.

This will see Key Retirement transition from a non-advised annuity broker to a business better able to serve the needs of its customers by including regulated financial advice as part of the customer proposition.

Burrows joins from the non-advised broker Annuity Line, where he was head of business development. Previously he jointly owned and ran the specialist annuity and drawdown adviser firm Better Retirement. He has more than 20 years’ experience advising clients on all aspects of annuities and drawdown.

Paul Wilson, managing director of Key Retirement Solutions, said: “Billy’s appointment demonstrates our commitment to putting the best interests of our clients at the centre of our proposition. We believe customers will be best served in the future by clearly explaining all the options available to them and offering them a choice in the way we can arrange their retirement income or drawdown policies.”

Burrows added: “Having seen the retirement options market develop over the last 20 years I am very optimistic that not only will clients benefit from better outcomes but firms like Key Retirement will also benefit from providing clients with the appropriate level of guidance and advice. I look forward to working with Key to deliver a truly superior customer experience.”