Holloway Friendly have launched a new website aimed purely at advisers who sell, or want to sell, income protection.

The website, which is called Kaleidoscope, will allow advisers to access information and content across a range of topics which will help grow their income protection business and supporting them in meeting their CPD requirements.

Holloway Friendly believes this website is the first of its kind as it allows advisers to tailor their user experience based on their level of expertise. It claims that advisers who have no experience selling income protection can “pick it up with ease” as a beginner, whilst those who demonstrate a higher level of expertise will be provided with complex learning guides to further sharpen their skills.

Once advisers have completed each module their personalised progress bar is updated. When advisers have read and accessed all the material and their progress bar is complete they can then re-classify their knowledge level which will then unlock a new range of content, as well as new CPD materials.

The numerous topics such as developing your sales skills, seeing the IP market differently or how to grow your business includes guides, videos and downloads for advisers to read. The learning materials each have a suggested CPD allocation which advisers can claim once they are familiar with the content. Kaleidoscope also offers an extensive CPD centre, where the materials are also suited to an adviser’s specific knowledge levels.

There is over seven hours’ worth of CPD content which an adviser can use to help meet their IDD requirements. The CPD Centre will enable users to monitor the number of minutes they’ve completed in each section of the website which they can also print off for their records.

Georgia d’Esterre, head of marketing at Holloway Friendly, said: “Kaleidoscope is an innovative and tailored website which provides advisers with the latest thinking within the income protection industry, alongside practical learning tools to help them meet their CPD requirements.

“The fact that advisers can choose their own knowledge level and work through that content at their own pace and then access new content when they’re ready, is a great way to help advisers grow their business, support more clients and meet their own professional development needs.

“We hope Kaleidoscope will help hundreds of advisers with their income protection journey and we will be frequently updating it to keep up with the ever-changing industry.”