HLPartnership (HLP) has appointed Matthew Creswell as senior recruitment manager (South), with responsibility for recruiting and onboarding mortgage and protection firms across the region.

Creswell (pictured) joins with more than 15 years’ experience in recruitment across in-house and agency roles. Most recently he spent five years at Connells Group as group recruitment director.

His previous roles include senior recruitment positions at TUI Travel, Network Rail and Homebase, alongside a decade in financial services recruitment agencies.

In the new post, Creswell will work with prospective member firms to understand their longer-term business plans and assess alignment with HLPartnership’s proposition, as the network looks to support adviser growth across the UK.

Tom Barnett, sales and recruitment director at HLPartnership, said: “Matthew brings a depth of recruitment experience that is rare in our sector, particularly at a group and strategic level.

“His understanding of both large corporate environments and adviser-led businesses will be invaluable as we continue to attract firms that want to build sustainable, well-run advice businesses. This appointment further strengthens our commitment to thoughtful, long-term recruitment rather than volume for volume’s sake.”

Creswell added: “HLPartnership has built a strong reputation for supporting advisers properly, both professionally and commercially.

“Having worked extensively in recruitment across financial services and large organisations, I was drawn to the network’s focus on quality, culture and long-term outcomes. I am looking forward to working with firms across the South and supporting advisers who want to grow with confidence.”