Halifax’s Home Insurance Quote and Buy website has been rated number one in the UK home insurance market in a benchmarking study by Global Reviews.
The top spot was gained after over 1,000 consumers were surveyed to establish what they found important when buying insurance online. Global Reviews also rated the Halifax Home Insurance site very highly for search engine optimisation.
Head of products and marketing, Lindsay Forster, said: "The new website is the result of two years of dedicated work by Halifax Home Insurance colleagues. Since its launch, the website has been a huge commercial success and this acknowledgement from both our customers and Global Reviews takes us another step towards achieving our goal of becoming the UK’s most recommended insurance provider."
Global reviews’ director Bertie Stevenson said: "We have been working hard with Halifax in recent months to tap into exactly what it is that consumers want to see in a quote and buy site to enable the company to deliver something of real benefit for customers. Reaching number one is a great achievement for Halifax Home Insurance and shows that their efforts have really paid off."
