Halifax Intermediaries to rebrand as Lloyds Intermediaries

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Halifax Intermediaries will rebrand to Lloyds Intermediaries in early 2027.

The lender said there will be no change to the systems, processes or log-in details brokers currently use, with services and support continuing as they do today.

The lender said From 7 July 2026, brokers will gain access to the Lloyds Premier Current Account mortgage discount on Halifax mortgages, a benefit previously only available on direct Lloyds mortgages.

The move will also enable brokers to write product transfer business from existing Lloyds mortgage customers for the first time.

Lloyds Banking Group said it is also introducing a series of commitments to brokers, including access to Lloyds Premier Current Account discounts, procurement fees that recognise the complexity of work, a named BDM contact, and a commitment that all documents will be reviewed within 24 hours with instant escalation where required.

The group also said it would continue investment in technology, data, insight and tools as part of its intermediary proposition.

Lloyds said the changes form part of a longer-term plan to simplify its intermediary structure and create a single broker-facing brand across its mortgage businesses. BM Solutions will also rebrand to Lloyds Intermediaries in the future, although no date has been confirmed.

The move will eventually create the UK’s largest intermediary mortgage business under one brand.

Esther Dijkstra, managing director of intermediaries at Lloyds Banking Group, said brokers remained central to the lender’s strategy.

She said: “Brokers play a vital role in helping customers navigate some of life’s most important financial decisions, and we are showing how important we see that partnership with today’s announcement.

“With no change to our BDMs or the support we provide, it is business as usual. We’ve listened to feedback and are making Lloyds Premier discounts available, and from 7 July brokers can access these on Halifax mortgages.

“In announcing the change to Lloyds Intermediaries from 2027, we are signalling our long-term commitment to the intermediary market, reinforcing our ambition to provide brokers with greater value, the opportunity to help even more customers through access to the Lloyds back book, a stronger proposition and the confidence of a partner committed to shared success.”

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