Prime Property Finance has been named as the third and final firm to join the first cohort of Habito’s new Accelerator programme, a growth-focused initiative aimed at scaling high-potential mortgage brokerages across the UK.

The boutique advisory, which specialises in complex, high-value mortgage cases for property investors and self-employed clients, joins previously announced participants When The Bank Says No and YesCanDo Money in the inaugural intake.

Founded by broker-turned-investor Gareth Llyr Morgan (main picture) alongside Mark Watts, Prime Property Finance has quickly developed a reputation for its results-driven approach to cases that fall outside conventional lending criteria.

The firm has built a strong following in the property investment community through Morgan’s podcast and regular appearances at industry events.

REALLY SPECIAL

Ying Tan, CEO of Habito, said: “We’re thrilled to welcome Prime Property Finance into the Accelerator.

“Gareth and his team bring something really special to the table, deep sector insight, outstanding service, and a fearless approach to complex lending.

“They have their finger on the pulse of what today’s property investors and entrepreneurs need, and we’re excited to support their continued rise.”

HUGE MILESTONE

Morgan, Managing Director at Prime Property Finance, added: “Being selected for the Habito Accelerator is a huge milestone for us.

“We’ve always had big ambitions not just to grow, but to lead and this programme is the perfect springboard.

“We know our clients face complex challenges, especially in the investor and self-employed space, and we’re proud to be a firm that thrives on that complexity. With Habito’s support, we’re excited to amplify our impact and keep pushing boundaries.”

STRATEGIC MENTORSHIP

The Habito Accelerator received more than 60 applications, with just three firms selected for the programme.

Alongside strategic mentorship from Tan and Habito’s senior leadership, participants gain access to proprietary technology and potential integration with Habito’s wider growth and M&A strategy.