Gen H reduces high LTV rates to bolster first-time buyer activity

Gen H has cut its 85% and 90% loan to value two-year fixed rates by 25 bps, offering a timely boost to first-time buyers with smaller deposits.

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Gen H has introduced a series of rate changes across its mortgage range, with the most substantial reductions applied to products most commonly used by first-time buyers.

The lender’s two-year fixes at 85% and 90% LTV have fallen by 25bps, a move timed to support those seeking to secure a mortgage offer before Christmas.

The adjustments form part of a wider refresh. Two-year fixes between 70% and 80% LTV have reduced by 6bps, while the 60% LTV two-year fix has increased by 14bps. Three-year fixes have risen by 10bps and five-year fixed rates up to 80% LTV have increased by 5bps.

The updated pricing is now available to brokers on Gen H’s panel.

The lender has placed particular emphasis on supporting first-time buyers throughout 2025. Its New Build Boost initiative, launched earlier this year, provides a private-sector alternative to Help to Buy. Buyers contribute a 5% deposit and take an 80% LTV mortgage with Gen H, supplemented by a 15% interest-free equity loan.

The loan is frozen for five years and interest-free indefinitely, and is available on Persimmon and Charles Church developments across England.

Gen H has also broadened its offering for early-stage buyers through the introduction of interest-only and part-and-part mortgages. The minimum household income for interest-only borrowing is £50,000, while part-and-part options require a minimum 5% deposit, with up to 80% of the loan eligible for interest-only repayment.

The lender said these structures are designed to extend choice for aspiring homeowners on average incomes.

Sara Palmer (pictured), sales and distribution director at Gen H, said: “I’m thrilled we’re able to make these changes as we approach the Christmas season.

“It’s a difficult time to be trying to buy a first home – but aspiring owners shouldn’t give up hope.

“Lenders like Gen H and experts like the brokers on our panel are here to help. Hopefully, these rate reductions will help deliver some homes for the holidays.”

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