Gen H partners with Sesame to broaden distribution

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Gen H has added mortgage network Sesame to its distribution panel, marking the latest step in the lender’s growth strategy.

The new partnership gives Sesame’s advisers access to Gen H’s full range, including its flagship income booster and the recently launched New Build Boost – a private sector alternative to the now-closed Help to Buy scheme.

Sesame brokers will also be able to offer Gen H’s new interest-only range, which aims to help first-time buyers maximise affordability in a high-cost market.

Sesame becomes part of a growing network of more than 22,000 advisers now working with Gen H.

Pete Dockar, Gen H
Pete Dockar

Gen H’s chief commercial officer Pete Dockar welcomed the move, describing it as “an exciting time for Gen H”.

He said: “Having launched New Build Boost and phase 1 of our interest only product already this year, and looking forward to more launches before 2025 is out – I am pleased that SBG’s brokers will now be able to advise on these exciting products and grow their businesses in turn.”

Sesame, part of Sesame Bankhall Group, has been supporting advisers for over two decades with compliance, technology and business development support. The move builds on a prior relationship between Gen H and Sesame’s sister brand PMS.

Toni Smith

Toni Smith, director of Sesame, added: “We’re really pleased to be extending our partnership with Gen H to Sesame, following a successful launch with PMS.

“At Sesame, we’re focused on being a Proactive Partner for Life, supporting advisers with the tools, propositions and partnerships they need to deliver great outcomes for clients and grow their business.

“We’re excited to see the value our partnership with Gen H can bring to Sesame advisers and their clients.”

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