On Friday 16 August GE Money Home Lending is launching a new mortgage product range with fixed rate reductions of up to 75bps.

The new offering will include rate cuts on its two and three year fixed rate products and LTVs of up to 80% across all plans.

Discount and tracker rates are being increased by up to 35bps, while completion fees are being reduced across “most” products.

Meanwhile, a new plan for credit-worthy customers with a limited mortgage history is being introduced.

GEMHL said it is also expanding sales team with the aim of providing further support for intermediaries.

Newly-appointed head of sales Nikki Warren will be supported by her two existing national account managers. In addition she will be recruiting additional business development managers as part of moves by GE Money Home Lending to focus on developing business through the existing intermediary network.

Gerry Bell of GE Money Home Lending said: “The product enhancements and the expansion of the sales team are aimed at making it easier and quicker for brokers and customers to do business with GE Money Home Lending.”