Former Bright Grey colleagues Roger Edwards and Neil Cameron have launched a Twitter guide for financial services professionals.

Edwards (pictured) from Roger Edwards Marketing Ltd said there is a need for a guide aimed specifically for those working in financial services.

He said: “Advisers have too many valuable contributions not to be seen and heard. There are many converts among the financial services fraternity who realise the benefits of using Twitter to help their business, but many still view it with trepidation. We wanted to write a simple guide to encourage as many people as possible to get involved and join in.”

The guide advises on how advisers can grow their followers, search for potential connections and engage with potential clients.

The free eBook, ‘Twitter Guide for Financial Services Professionals’, can be downloaded at www.rogeredwards.co.uk